Welcome to " Kaleida Health " which
is name of the service provided by Private Health News,
Inc. ("PHN"). Your privacy is important to "PHN"
and "Kaleida Health", the medical
service provider ("MSP"). PHN provides the health information
you requested ("Content") on behalf of MSP. That information
is provided to you through PHN's website even though it
is framed with MSP's logo. This Privacy Policy tells you
what information we collect about you and about your use
of our Website.
1.Information Collection and Use
Information Collection and Use
Information Collection. To make your experience on
our Website and through the emails sent to you on the
Content as valuable as possible, you must register.
During registration, you will be requested to provide
certain required and optional contact information, demographic
information and unique identifiers. We use this information
so that the Content that we send to you via emails or
make available to you through our Website is only the
information that you have requested. We also collect
non-personal information from you about your use of
our Website, emails and special promotions that we send
to you. Other than the information you provide at sign-up,
which you may update it from time to time, PHN receives
no information about you from MSP.
Information Use. The following are other ways that
we use information about you that we have collected. Except
as specifically mentioned in this Privacy Policy, we will
not provide you name, address, email address or other
personally identifiable information to any third party,
other than MSP, without your prior consent.
Aggregate Data. We create aggregate
data about visitors to our Website to assist us in developing
and improving our Website and the emails that are sent
to you. We also use aggregate data for market analysis.
We may provide information from our Website in aggregate
form, with personal identifying information removed,
to third parties. For example, we may tell a healthcare
partner what percentage of our users reside in a particular
geographical area or provide information to a potential
advertiser of a product that would appeal to a diabetes
patient about what percentage of our users have indicated
that they are interested in receiving information about
diabetes. We are clear with our partners that our users
have only indicated an interest in a particular medical
topic and that there is no correlation with our users'
requesting information on a topic and having a disease
or condition covered by that topic. Depending on our
agreement with the third parties, we may or may not
charge our partners for this information.
Marketing and Advertising. We may target our advertising
or marketing depending on information we have about
you. For example, a user we know is a woman may receive
advertising for products targeted at women that a male
user will not see, or a user that we know is interested
in the topic of diabetes may receive advertising for
new diabetes therapies (although in neither case will
the advertiser have access to any individually identifiable
information about you through us). Information about
users' visits to our Website, such as number of times
they have viewed an ad (but not user name, address,
or other personal information), may be provided to advertisers
who furnish ads to users on our Website. .
Third Parties. In addition to sharing aggregate data
(discussed previously), we may share some kinds of information
with third parties as described below.
MSP: Under our agreement with MSP, both MSP and
PHN have access to and ownership rights for all user
information on our Website that is either branded or
co-branded with MSP. Users cannot opt-out of having
their information provided to MSP. MSP has agreed to
honor the applicable terms of this Privacy Policy with
regard to all information collected through our Website.
However, this Privacy Policy does not cover information
that you have directly provided MSP or that MSP has
been provided by any third party.
Promotional/Special Offers: Sometimes we
may communicate offers to selected groups of users on
behalf of other businesses. When we do this, we do not
give that business your name and contact information.
In other situations, we may provide you an opt-in box
to consent to receiving an email from a business, and
we make clear that by opting in you consent to submitting
your data to that third party. You can always opt out
of receiving such emails at the time you register or
at any time; see Choices/Opt Out below for more details
about opting out.
Business Transfers : If we transfer a business unit
(such as a subsidiary) or an asset (such as our Website)
to another entity, we will require them to honor the
applicable terms of this Privacy Policy.
Legal Requirements : We may release personal
information, if, in our judgment after review by an
attorney, the release is compelled by law or regulation,
or if the release is necessary to prevent the death
or serious injury of an individual.
Subsidiaries : PHN may disclose personal information
to its corporate subsidiaries and sister corporations.
Any personal information provided to subsidiaries or
sister companies of PHN will be treated by those subsidiaries
in accordance with the terms of this Privacy Policy.
Other than the cases described above, we will not
release personally identifiable information about
you to a third party without your consent.
2. Profile
We store information that we collect through log files
and/or third parties to create a profile of our users.
A profile is stored information that we keep on individual
users that detail their viewing preferences. Consequently,
collected information is tied to the users' personally
identifiable information to provide offers and improve
the content of our Website for users. This profile is
used to tailor a user's visit to our Website and to direct
pertinent marketing promotions to the user.
3. Cookies
A cookie is a piece of data stored on the user's computer
tied to information about the user. Except in one place
where we may use a cookie, we do not use cookies or web
beacons to collect any information from you or to track
your activities across websites generally. By setting
this one cookie on our site, users would not have to log
in a password more than once, thereby saving time while
on our site. If users reject the cookie, they may still
use our site. The only drawback to this is that the user
may need to type in a password every time he/she enters
our site. This persistent cookie can be removed by following
Internet browser help directions.
This Privacy Policy covers the use of cookies by this
Website. Please be aware that we, PHN, are not responsible
for the use of cookies by any advertisers or other third
parties who are linked to this Website. We encourage our
users to be aware when they leave our Website and to read
the privacy statements of each and every website that
that they visit from our Website.
4. Communications from Website
Confirmation. We send all new users a welcoming
email to verify passwords and usernames, as well as
to confirm the information that the user has chosen
to receive.
Website and Service
Announcements. We communicate with our users for
Website and service announcement updates. We may send
you an announcement of the introduction of a new service
through our Website that may be of interest to you.
On rare occasions it also may be necessary to send out
a strictly service-related announcement. For instance,
if our service is temporarily suspended for maintenance,
we might send users an email. Generally, users may not
opt out of these communications, though they can deactivate
their account. However, these communications are not
promotional in nature.
Customer Service.
We communicate with users on a regular basis to provide
the requested Content and in regard to issues relating
to their account. We reply via email or phone, in accordance
with the user's wishes.
5.Choice/Opt Out
Our users are given the opportunity to 'opt out' of
having their information used for purposes not directly
related to our Website at the point where we ask for
information
Users who no longer wish to receive the additional
information and special offers may opt out of receiving
these communications by emailing us at info@privatehealthnews.com.
6.Links
Our Website contains links to other websites. Please
be aware that we are not responsible for the privacy
practices of such other websites. We encourage our users
to be aware when they leave our Website and to read
the privacy statements of each and every website that
collects personally identifiable information. This Privacy
Policy applies solely to information collected by our
Website.
7. Security
Protecting your privacy and personal information is
a top priority. We have taken careful measures to secure
both your information and the physical location of our
servers. All of our users' information is restricted
in our offices. Only our associates who need the information
to perform a specific job are granted access to personally
identifiable information. Furthermore, all associates
are kept up-to-date on our security and privacy practices.
Every quarter, as well as any time new policies are
added, our associates are
8. Correcting/Updating/Deactivating Personal Information
If a user's personally identifiable information changes
or if a user no longer desires to receive the Content,
we provide a way to correct, update or deactivate a user's
personally identifiable information. This can usually
be done at the member information page or by emailing
our Customer Support at info@privatehealthnews.com.
By indicating that you no longer want to receive the Content,
you will continue to receive additional information and
special offers. If a user also no longer wishes to receive
the additional information and special offers, see Choices/Opt
Out above for more details about opting out.
9. Notification of Changes to Privacy Policy
If we decide to change our Privacy Policy, we will post
those changes to this privacy statement, the homepage,
and other places we deem appropriate so our users are
always aware of what information we collect, how we use
it, and under what circumstances, if any, we disclose
it. We will use information in accordance with the Privacy
Policy under which the information was collected.
If, however, we are going to use users' personally identifiable
information in a manner different from that stated at
the time of collection, we will notify users via email.
Users will have a choice as to whether or not we use their
information in this different manner. However, if users
have opted out of all communication with our Website,
then they will not be contacted, nor will their personal
information be used in this new manner. In addition, if
we make any material changes in our privacy practices
that do not affect user information already stored in
our database, we will post a prominent notice on our Website
notifying users of the change. In some cases where we
post a notice, we will also email users who have opted
to receive communications from us, notifying them of the
changes in our privacy practices.
If users have any questions or suggestions regarding our
Privacy Policy, please contact us at:
Contact Information
Phone : 513-831-NEWS (6397)
Fax : 513-965-8610
Email : info@privatehealthnews.com
Address :
3523 Brookwood Meadow
Cincinnati, Ohio 45208
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